论文部分内容阅读
随着社会不断发展成熟,各类经济参与者不断融会,从纯粹的竞争关系逐渐转化共生。跨界合作的概念近年来十分流行,在中国也可以看到许多相关案例。本文以中国新兴男装品牌Jack Walk与影视剧跨界合作为例,简要分析在跨界合作中需要避免的一些问题。
With the continuous development of society, all kinds of economic participants have continuously merged and gradually transformed their symbiosis from purely competitive relations. The concept of cross-border cooperation has become very popular in recent years and many relevant cases can be seen in China. This article takes the cross-border cooperation between Jack Walk and film and television in the emerging Chinese menswear brand as an example to briefly analyze some problems to be avoided in cross-border cooperation.