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受全球金融风暴和国内房地产市场不景气的双重影响,2008年,我国木地板产量出现了13年来的首次降势,有大约30%左右的小品牌被迫退出了市场。就在这种严峻的市场形势下,新生活家木业制品(中山)有限公司却创造出了全球销量与国内销量同比平均增长30%的经营业绩。在近日召开的生活家经销商年度会议上,生活家公司又提出了“化危为机,冲击行业前三强”的战略目标。就生活家公司应对危机的经验以及下一步的发展策略等问题,本报记者专访了生活家公司董事长刘硕真。
Affected by the global financial turmoil and the downturn of the domestic real estate market, in 2008, China’s wood flooring production dropped for the first time in 13 years, and about 30% of small brands were forced out of the market. Just in this harsh market situation, new life Home Wood Products (Zhongshan) Co., Ltd. has created a global sales and domestic sales up 30% year-on-year average operating performance. At the annual Meeting of Living Home Dealers held recently, Life Home Company proposed the strategic goal of “turning crisis into opportunity and impacting the top three in the industry.” On the life of the company to deal with the crisis experience and the next step in the development of strategies and other issues, this reporter interviewed the life of the company chairman Liu Shuozhen.