对于一个有志于从事广告创意的人来说,当下是一个大有用武之地的年代,因为物质高度发达的消费社会中有太多的产品需要依靠他们去推介。但同时这又是一个不那么惬意的年代,因为有一把达摩克里斯之剑始终高悬在他们头顶,那就是产品的销售效果。一方面,广告创意人员要苦苦等待自己的灵光乍现,另一方面,他们又要指望自己的智慧结晶得到市场这只无形之手的认同。 For a person interested in advertising ideas, the moment is a lot of help, because too many products in the materially developed consumer society need to rely on them to promote. But at the same time it was a less comfortable time, because a sword of Damocles always hung above them and that was the effect of the sale of the product. On the one hand, creative people want to wait for their own bright eyes, on the other hand, they also expect their wisdom to be recognized by the invisible hand of the market.