苹果的老板乔布斯离世已半年多,不尽的哀思和对斯人的赞赏也随风而去。乔布斯凭什么能救苹果公司于危难,并将其发展成为世界上市值最大的高科技公司?从个人财富而言,他远不及盖茨,但是他勇于创新、善于创新的精神和实践是留给苹果公司和世人最大的财富。众所周知,公司要发展必须要开发具有核心竞争力的产品,并具备可持续发展的研发能力。其中产品在市场中的定位,即准确识别市场和用户的需求,激发创新的灵感至关重要。从iPod、iPhone至iPad体现的是成功的产品设计和定位。从技术创新的层面上看,平板电脑、滚动屏、手触等都有成熟的技术,或购买或自己拥有。关键在于集合、简化设计出用户喜闻乐见、操作简便、功能俱全的产品,或者说是老板对市场需求的感知度使然。 Apple boss Steve Jobs has passed away more than six months, endless grief and praise of the people also go with the wind. How can Jobs save Apple from distress and develop it into the largest high-tech company in the world? As far as personal wealth is concerned, he is far behind Gates, but his innovative and innovative spirit and practice are left behind Apple and the world’s largest wealth. As we all know, the company must develop to develop the core competitiveness of products, and have the ability of sustainable development research and development. One product positioning in the market, that is, accurately identify the needs of the market and users, to stimulate inspiration for innovation is essential. From the iPod, iPhone to iPad reflects the successful product design and positioning. From a technical innovation perspective, tablets, scrolling screens, touchscreens and more have proven technologies, purchased or owned. The key is to assemble, simplify the design of the user loved, easy to operate, full-featured products, or the boss of the market demand perception.