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竞争呼唤品牌 频道品牌对于电视频道来说,就像产品品牌之于企业。在电视市场化程度已进入一个新层面的时候,电视频道的经营发展在某种程度上已经纳入了企业经营管理的系统和理念。“品牌”意味着观众与频道之间的关系,“品牌”代表观众对频道的感受、印象,从而滋生对频道的信任和亲近。在我们的理解中,频道品牌的构成应该是这样几个部分组成:频道名称、频道标识、频道宗旨、频道声誉、频道包装、频道架构方式、频道效果、系统化整体化的名牌栏目、名主持
The competition calls for the brand channel brand For the television channel, just like the product brand in the enterprise. In the television market has entered a new level of time, the development of television channels to some extent has been included in the business management system and philosophy. “Brand” means the relationship between the audience and the channel, “brand” on behalf of the audience on the channel feelings, impressions, so as to breed trust and close to the channel. In our understanding, the composition of the channel brand should be composed of several parts: channel name, channel identifier, channel purpose, channel reputation, channel packaging, channel structure, channel effect, systematization and brand-name column,