不论一座城市或大或小,它的视觉风格是首先外化于其它成分的。城市的视觉风格也是多层次的,除了包含建筑外观设计之外还包括城市形象设计、旅游宣传设计、文化节宣传设计、道路标识导视系统设计、店面形象与招牌设计等,本文拟在视觉传达设计的范畴里,研究提升城市文化魅力的可行性。 Whether a city is large or small, its visual style is first externalized to other components. The visual style of the city is also multi-level, in addition to building design, including urban image design, tourism promotion design, cultural festival promotion design, road signs guide visual system design, store image and sign design, In the category of design, we will study the feasibility of enhancing the charm of urban culture.