交通广播是广播媒体频道专业化、市场细分化、节目类型化的必然选择。随着科技的发展技术的进步,现在很多省市交通广播已成为广播频率的主体,收听率也居于前列。主持人作为交通广播发展的“灵魂”要素,其综合素质能否胜任市场竞争要求,也成为交通广播突围的关键要素。本文就结合学术和实践经验两方面总结了交通广播主持人应具备的素质,以及发展的途径。 Traffic broadcasting is a necessary choice for broadcasting media channel specialization, market segmentation and program type. With the development of technology, technology advances, and now many provinces and cities have become the main radio traffic radio, listening rate is also at the forefront. As the “soul” element of the development of traffic radio, the moderator can play a key role in the breakthrough of traffic radio if it can meet the requirements of market competition. This article summarizes the qualities of traffic radio presenters and their approaches to development based on both academic and practical experience.