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日前,许多白酒企业把生产和销售的重点定在城市,追求产品的高档次和豪华包装,而对于农村市场的重要性及其潜力缺乏足够的认识,尚未采取有效的开发措施。一项调查表明,目前对农村市场作过系统调研与营销的生产企业不足10%,许多白酒厂家对农村市场缺乏相应的了解和研究。从现实和发展趋势看,农村是一个前景广阔的大市场,是一个有待于开拓
Recently, many liquor companies focused their production and sales on cities, pursuing high-grade products and luxury packaging, and lacked sufficient understanding of the importance and potential of the rural market, and had not taken effective development measures. A survey shows that currently there are less than 10% of production enterprises that have conducted systematic research and marketing on the rural market. Many liquor manufacturers do not have corresponding understanding and research on the rural market. From the perspective of reality and development, rural areas are a large market with broad prospects and are still awaiting development.