思乡月专项营销几年来业务不断发展壮大,且逐年递增。以某局为例,2005年通过寄递的月饼盒数占销售总盒数不足三成,寄递率低。这似乎让邮政节省了寄递成本,实则传达给我们的信号是:少了邮寄,没发挥物流作用,荒废了邮政的核心竞争力。思乡月专项营销的主导思想应是:突出“到邮局 Homesick month special marketing business continues to grow and develop over the years, and increasing year by year. Take an bureau as an example. In 2005, the moon cakes box delivered by post accounted for less than 30% of the total box sales, and the delivery rate was low. This seems to save the postal delivery costs, but in fact the signal to us is: less mail, did not play the role of logistics, destroying the postal core competitiveness. Homesick month, the main idea of ​​special marketing should be: highlighting "to the post office