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一个十八般武艺俱全的武士,如果缺少最后一剑穿心的功力,一定不会成为一流的高手。在整个广告策划的过程中,创意表现无疑是那最后、最灿烂、最有力的一剑。在这个整合传播的年代,孤芳自赏、华而不实的外衣统统被抛到脑后,理性思考与感性延伸结合后的新生儿诞生了。中国的广告创意正在回归她的市场本真。当高明的策略之花在创意的强烈催生下绽放、我们坚信:今天的中国广告创意正在告别她的少年花季,向着那份成熟迈开脚步。《实战广告案例·创意》定位于如何在品牌策略的基础上根据媒体的特点进行创意与执行。
A martial arts martial arts eighteen, if the lack of skill of the last sword through heart, will not become a first-rate master. In the whole process of advertising planning, creative performance is undoubtedly the last, the most brilliant and most powerful sword. In the era of integration and communication, all the beautiful, flashy gown are all thrown behind, the combination of rational thinking and sensual extension of the newborn was born. China’s advertising is returning to her real market. When the clever tactics bloom under the strong birth of creativity, we firmly believe that today’s Chinese advertising creativity is bidding farewell to her boyhood and moving toward that maturity. “Actual advertising case creative” is located on how to carry out creative and execution according to the characteristics of the media on the basis of brand strategy.