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近年来,随着对非物质文化遗产研究和宣传的加强,人们对非物质文化遗产的认识逐渐加深。如何有效地发掘和发挥非物质文化遗产的旅游功能,以旅游开发利用的方式达到其延续传承的目的,成为保护非物质文化遗产的重要途径。遵义市非物质文化遗产承载着丰富的历史文化内涵,是黔北文化的重要组成部分。对其进行深入调查、思考和把握,有着重要的理论意义和现实意义。目前黔北非物质文化遗产的保护面临着许多问题:生存环境变迁、传承断层,以及经费短缺等问题,许多非物质文化遗产处于濒危境地,发掘遵义市非物质文化遗产的旅游功能,借助旅游产业的发展将其推入市场,通过旅游业的发展带动保护工作的开展和传统文化的传承,已成为当下必然的趋势。本文在对遵义市非物质文化遗产基本概况分析的基础上,分析了非物质文化遗产生存自然环境和文化环境的变迁,探讨了在时代背景下遵义市非物质文化遗产的展示、教育、审美、体闲娱乐、体验参与及经济等旅游功能,通过对其非物质文化遗产旅游发展的资源、市场和产品的相关评价,提出了非物质文化遗产旅游开发的可行性,开发与保护并重、可持续性、社区参与及协调合作等旅游开发原则,提出主题街区集锦、文化生态旅游村、旅游商品、节庆、舞台表演和工艺生态园等旅游开发模式,在保护的前提下适度地进行非物质文化遗产旅游资源的开发利用。
In recent years, with the research and publicity on the intangible cultural heritage strengthened, people’s understanding of the intangible cultural heritage has deepened. How to effectively explore and bring into play the tourism function of intangible cultural heritage and achieve its purpose of continuing heritage through the exploitation and utilization of tourism has become an important way to protect the intangible cultural heritage. Zunyi City, intangible cultural heritage carries a wealth of historical and cultural connotation, is an important part of northern Guizhou culture. To conduct in-depth investigation, thinking and grasping has important theoretical and practical significance. At present, the protection of the intangible cultural heritage in North Guizhou is facing many problems: the vicissitudes of living environment, the fault of inheritance and the shortage of funds. Many intangible cultural heritages are in danger and the tourism functions of the intangible cultural heritage in Zunyi are discovered. Development to push it into the market, through the development of tourism to promote the protection of the work and the inheritance of traditional culture, has become the inevitable trend of the moment. Based on the analysis of the basic general situation of the non-material cultural heritage in Zunyi City, this paper analyzes the changes of the natural environment and the cultural environment for the existence of the intangible cultural heritage, discusses the display, education, aesthetic and cultural heritage of the non-material cultural heritage in Zunyi City under the background of the times, Leisure and entertainment, experiential participation and economy. Through the evaluation of the resources, markets and products of its intangible cultural heritage tourism development, this paper puts forward the feasibility of developing tourism of intangible cultural heritage, pays equal attention to both development and protection and is sustainable Tourism, culture, eco-tourism villages, tourism products, festivals, stage performances and eco-parks and other tourism development mode, the appropriate protection of the intangible cultural heritage Development and utilization of tourism resources.