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一个专栏有影响力不容易,有持久的影响力就更难。要善于在“变”与“不变”之间寻找平衡,把准尺度。“变”,是潮流,是趋势,是适应新形势对党报评论专栏的必然要求。所谓“变”,也就是要改革、要创新。“不变”,是指正确的舆论导向不能变,党报评论权威可信的优势不能变,编辑工作的精品意识不能变。在变化中规避劣势,在不变中发扬优势,专栏才能常办常新,保持持久的影响力和旺盛的生命力。
It is harder to have a column influential and harder to have lasting influence. We should be good at looking for balance between “change” and “changelessness” and set the standard. “Change” is the trend, is the trend, and is an inevitable requirement for the special column of the party newspaper to adapt to the new situation. The so-called “change”, that is, to reform, innovation. “No change” means that the correct direction of public opinion can not be changed. The advantages of the party newspaper’s commentary on authoritative creations can not be changed. The quality awareness of editorial work can not be changed. Avoid weaknesses in change, and develop advantages in the same, the column can often do new, maintain long-lasting influence and strong vitality.