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通常一个企业80%的利润来自20%的客户,在当今;入一个新客户的成本居高不下,而维系一个老客户复购的成本是引入一个新客户成本几分之一的情况下,老客户的客单价显著高于新客户,因此计算最有价值的客户便成为了当下电子商务网站的重中之重。
Often an 80% profit for a business comes from 20% of customers in today; the cost of entering a new customer is high while the cost of maintaining an existing customer repurchase is a fraction of the cost of introducing a new customer Customer’s customer price is significantly higher than the new customer, so calculate the most valuable customer has become the current e-commerce site top priority.