广告要有效,就一定要抓到消费者的心态,不能说得太白,当然有时候会面临消费者看不懂广告片的风险。我和大家分享一些我拍过的广告。这些广告,大多是低成本的,挑战很大,但是在拍片的过程中,会磨炼出我们的心智,包括换位思考,包括坚持,包括对策略的理解等等。这些对于一个广告人是非常重要的素质,并不是只有拍过大片才能获得这些宝贵的 Advertising to be effective, we must grasp the mentality of consumers, can not be too white, of course, sometimes face the risk of consumers do not understand commercials. I share with you some of the ads I’ve taken. Most of these advertisements are low-cost and challenging. However, in the process of filming, our minds are tempered, including empathy, including persistence, including understanding of tactics. These qualities are very important for an advertiser, not only for the large film to get these valuable