由于互联网的普及和我国经济的快速发展,应运而生产生了电子商务,在电子商务时代,各个企业将自身实体企业与电子商务结合也成为大势所趋,互联网购物更是不限地点,不限时间为顾客敞开大门,发展前景广阔。微商是“互联网+”时代的产物,它依附腾讯QQ、微博、微信平台来展示自己的产品,其针对人群更为明显,也相对有效,因而发展较为迅速。但“微商”的快速发展,政府的监管力度,以及相应法律制度跟不上“微商”发展的节奏,导致了许多问题的出现,本文主要就“微商”的发展现状及面临的法律困境做简要的分析。 Due to the popularity of the Internet and the rapid economic development in our country, the e-commerce has emerged as a result. In the era of e-commerce, all enterprises have combined their own entities with e-commerce and become the trend of the times. Internet shopping is not limited to locations, Customers open the door, the development of broad prospects. Micro-commerce is a product of the era of “Internet + ”. It is based on Tencent QQ, Weibo and WeChat platform to display its products. It is more obvious and relatively effective for the population, and thus develops rapidly. However, the rapid development of “micro-commerce”, the government’s supervision and the corresponding legal system can not keep pace with the development of the “micro-commerce” and lead to many problems. This article mainly focuses on the “micro-commerce” Development status quo and facing the legal difficulties to do a brief analysis.