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改革开放有力地促进了我国报业的蓬勃发展。近些年,我国相继成立了几十家报业传媒集团,加速了我国大众传播事业的发展。财务管理是报业集团管理中极为重要的部分,由于我国报业自身的特殊性和局限性,和西方国家的报业集团相比,我国的报业集团财务管理方面存在一些问题,如果能够加以改进势必将提高企业的效益。本文将对我国报业集团财务管理状况进行简要的分析,针对财务管理中存在的问题进行探讨,并提出一些针对性的应对措施。
The reform and opening up vigorously promoted the vigorous development of China’s newspaper industry. In recent years, China has set up dozens of newspaper and media groups in succession, accelerating the development of mass media in our country. Financial management is an extremely important part of newspaper group management. Due to the particularity and limitation of newspaper industry in our country, there are some problems in the financial management of newspaper group in our country compared with the newspaper group in western countries. Improvement is bound to improve the efficiency of enterprises. This article will make a brief analysis of the financial management status of China’s newspaper group, discuss the problems existing in the financial management, and put forward some pertinent countermeasures.