媒体融合是贯彻中央部署加强阵地建设和舆论引导的需要,也是推动报业转型升级、实现自身可持续发展的需要。地市党报打造新型主流媒体须强化互联网思维,创新新闻生产和传播方式,使传统媒体和新媒体相互渗透互相配合,生产更高质量的新闻,发出最有价值的声音。平顶山日报传媒集团积极探索融合转型路径,不盲目跟风,量力而行,扬长避短,提升了主流媒体的传 The media convergence is the need of implementing the guidance of the central government and strengthening the position construction and public opinion guidance. It is also the need of promoting the newspaper industry’s transformation and upgrading and realizing its own sustainable development. To build a new type of mainstream media, the municipal party newspaper must strengthen Internet thinking, innovate news production and dissemination methods so that traditional media and new media can interoperate with each other to produce higher-quality news and make the most valuable voices. Pingdingshan Daily Media Group actively explore ways to integrate the transformation, not blindly follow the trend, according to their ability, avoid weaknesses and enhance the mainstream media