市场营销是一个实践性、应用型较强的专业,培养出符合社会需求的市场营销人才,构建新型的人才培养体系至关重要。本文从明确市场营销专业人才培养目标定位;构建综合性、应用型理论教学体系;构建一体化实践教学体系;加强师资队伍建设四个方面探讨地方高校如何构建应用型市场营销人才培养体系。 Marketing is a practical, applied strong professional training to meet the needs of the community of marketing personnel, to build a new system of personnel training is essential. This article from the clear positioning of the marketing professionals training objectives; to build a comprehensive, applied theory teaching system; to build an integrated practice teaching system; to strengthen the construction of teaching staff to explore how local colleges and universities to build application-based marketing personnel training system.