本文从汉代文化内涵和现代产品设计的关系出发,通过文献调研及实地考察,初步提出并探讨了汉代“物以载道”产品设计观的概念意义、形成发展的文化背景以及其在汉代器物设计中的具体表现。进而对现代产品设计的“物以载道”设计观进行了总结和展望,以期对于中国文化内涵指导下的现代产品设计的研究和应用提供一定的思路和启迪。 Based on the literature research and field investigation, this paper initially proposed and explored the conceptual meaning of the product design concept in the Han Dynasty, forming the cultural background of development and its significance in the Han Dynasty Utensil design in the specific performance. In the end, the author summarizes and forecasts the design concept of modern product design in order to provide some ideas and inspiration for the research and application of modern product design under the guidance of Chinese cultural connotation.