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营销活动就像人类文明一样古老。技术的变革导致了生产规模的扩大,从而带动了对营销策略的需要。由于现代社会生活的活跃,营销人员受到人口、地域、经济体制以及生活方式变化所带来的挑战,所以必须制定相应的营销策略,以适应市场竞争。为了满足这些要求,同时实现营销活动中的经营目标,营销人员就必须正确地运用好、分析好各渠道反馈的信息资料,从而做出正确的营销
Marketing activities are just as old as human civilization. Technological changes led to the expansion of production scale, which led to the need for marketing strategy. Due to the active life of modern society, marketers are challenged by population, geography, economic system and lifestyle change. Therefore, marketing strategies must be formulated to meet market competition. In order to meet these requirements, and at the same time to achieve the business objectives of marketing activities, marketers must correctly use and analyze the feedback information of various channels to make the right marketing