随着旅游活动越来越受到广大人民的喜爱、越来越成为休闲的选择的今天,各个旅游景区之间的竞争也越来越激烈。做好新闻舆论引导对旅游景区的发展有着很大的促进作用。笔者通过自身的学习与工作经历,对旅游的新闻舆论的受众和传播效率等各个方面进行剖析,并以九寨沟为例,对旅游景区如何做好新闻舆论引导提出自己的见解。 As more and more people are going to enjoy the activities of tourism, more and more become the choices of leisure today, the competition among the various tourist attractions is more and more fierce. Good news media guidance on the development of tourist attractions has a great role in promoting. Through its own learning and work experience, the author analyzes all aspects of audiences and dissemination efficiency of news public opinion on tourism. Taking Jiuzhaigou as an example, this article puts forward my own opinions on how to make news public opinion guide tourist attractions.