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指标网发布的一项针对北京、上海、广州、成都、西安和大连六市居民保健品消费状况的调查表明,2001年保健品市场容量可能出现一定程度的下滑,但保健品礼品呈现一定的上升趋势。该项调查由指标网委托零点调查设计、实施完成。调查结果显示,六市中52.3%的家庭在2000年购买过保健品,以家庭自用为出发点的保健品月均支出水平均值为154.6元;43.5%的家庭在2001年有购买保健品的打算,但2001年的消费群体依然以原有消费者为主(86.9%),新增潜在消费者规模不大(仅为5.7%),2001年打算购买保健
A survey released by the indicator network for the consumption of health products among residents of Beijing, Shanghai, Guangzhou, Chengdu, Xi’an, and Dalian shows that in 2001, the capacity of the health care products market may decline to a certain degree, but health care products and gifts have risen. trend. The survey was commissioned by the indicator network zero survey design, implementation is completed. According to the survey results, 52.3% of households in the six cities purchased health products in 2000. The average monthly expenditure for health products based on household use was RMB 154.6. 43.5% of households had plans to purchase health products in 2001. However, in 2001, the consumer groups were still dominated by the original consumers (86.9%), and the new potential consumers were small (only 5.7%). In 2001, they intend to purchase health care products.