分析了企业市场营销观念落后、市场营销策略缺乏特色以及缺乏市场营销创新能力等当前企业市场营销存在问题,同时提出了注重市场营销观念创新、落实营销策略优化以及创新市场营销管理等提升企业市场营销竞争力的有效途径,促进企业的健康、稳定以及可持续发展。 Analyzed the problems of current corporate marketing, such as the backwardness of corporate marketing concepts, the lack of marketing strategies, and the lack of marketing innovation capabilities. At the same time, it also proposed to focus on marketing concept innovation, implement marketing strategy optimization, and innovate marketing management to improve corporate marketing. An effective and effective way to promote the health, stability and sustainable development of the company.