在网络、新媒体快速发展以及文化体制改革的新形势下,科普期刊普遍感到困难重重。气象科普期刊《气象知识》面对挑战,科学研判科普期刊发展形势,在市场调研的基础上、在传播学理论指导下,主动优化调整定位、精心策划专题、加强发行推广、建设人才队伍,实现了发行量由不足4 000份到6万份的飞跃,有效扩大了科普覆盖面。 In the new situation of the rapid development of the Internet and new media and the reform of the cultural system, popular science journals generally find it hard to deal with the problems. On the basis of market investigation and research, under the guidance of the theory of communication, the meteorological knowledge of meteorological popular science magazines face the challenge of scientifically judging the development of popular science journals, actively optimizing and adjusting the orientation, carefully planning special topics, strengthening the issuance and promotion, building the contingent of talents and realizing From a circulation of less than 4,000 to 60,000 copies, the coverage of science popularization has been effectively expanded.