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近两年来,建筑玩具犹如一匹黑马,在美国市场销量逐年上升,深受家长和孩子的喜爱。建筑玩具通常是男孩、女孩皆宜的教育玩具,也有专为女孩而设计的,结合了感情的魅力,在色彩、装饰、工艺等方面都比较讲究。建筑玩具具有极高的重复游戏价值,可随时拆卸、重新组合、能培养孩子的想象力和创造力。目前,建筑玩具占全美玩具销售额的4％,与欧洲相比所占比例还较小,因此在美国市场仍具有较大的拓展潜力。
In the past two years, construction toys are like dark horses. Sales in the US market have increased year by year and are deeply loved by parents and children. Toys for construction are usually educational toys for boys and girls. They are also designed for girls. They combine the charm of emotions and are more elaborate in terms of color, decoration, and craftsmanship. Architectural toys have extremely high repeatable game values that can be disassembled and reassembled at any time to foster children’s imagination and creativity. At present, construction toys account for 4% of toy sales in the United States and are still relatively small compared to Europe. Therefore, they still have great potential for expansion in the U.S. market.