广告诗古已有之。如唐代大诗人李白的《客中行》,对兰陵美酒的色、香、味都做了令人神往的描述。诗云:“兰陵美酒郁金香,玉碗盛来琥珀光。但使主人能醉客,不知何处是他乡。”诗人的本意并非在做广告,但人们读了此诗,对“兰陵美酒”都想一饮为快。杜甫在蜀中居住时,对大邑出产的白瓷十分赞赏,诗云:“大邑烧瓷轻且坚,扣如哀玉锦城传。君家白碗胜霜雪,急送茅斋也可怜。”前三句描述了白瓷的产地、质量、色泽等特点,第四句的“可怜” Advertising poetry has been ancient. Such as the Tang Dynasty poet Li Bai’s “Guest Walk”, Lanling wine color, smell and taste have made a fascinating description. Poetry: “Lanling wine tulips, jade bowl filled with amber, but the owner can drunk, I do not know where is a native.” “The poet’s intention is not to advertise, but people read this poem on the” Lanling wine “want to drink fast. Du Fu lived in Shu, the white porcelain produced in Dayi is very much appreciated, poem: ”Dayi porcelain light and firm, buckle, such as sad Jade Jincheng Biography. Poor. “The first three sentences describe the origin, quality, color and other characteristics of white porcelain, the fourth sentence ” pathetic "