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广告摄影也叫商业摄影,其对设备和技术要求最为严格。当前随着数码技术在广告摄影中被广泛的应用,对广告摄影产生了前所未有的变革性的影响。那么如何才能将数码技术与传统视野下的广告摄影艺术进行有效融合,已经成为了当前艺术设计中的一个非常值得深思的重要问题。本文首先分析了数码艺术与广告摄影之间的关系,继而探讨了数码技术对广告摄影的影响,最后分析了数码技术与广告摄影之间如何才能有效融合的问题。
Advertising photography, also known as commercial photography, has the strictest equipment and technical requirements. At present, as digital technology is widely used in advertising photography, advertising photography has had an unprecedented transformative impact. So how to effectively integrate the digital photography technology with the traditional advertising photography art has become a very important issue worth pondering in the current art design. This article first analyzes the relationship between digital art and advertising photography, and then explores the digital technology on the impact of advertising photography, and finally analyzes the digital technology and advertising photography how to effectively integrate the issue.