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近日,浙江卫视热播的《中国梦想秀》、《中国好声音》等娱乐节目在收视率和收视份额上都有大幅提升,在完成了这个阶段性任务后,为进一步寻找能够形成自己品牌的核心竞争力,浙江卫视将重点打造《人文深呼吸》、《艺术:北纬30度》、《南宋》等人文节目。本文将从电视纪录片栏目化的历史轨迹入手,分析浙江卫视纪录片栏目面临的机遇与挑战,以此展望国产纪录片的未来走向。
Recently, Zhejiang Satellite TV hit “China Dream Show”, “China Sound” and other entertainment programs have greatly increased the ratings and ratings share in the completion of this stage task, in order to further find able to form their own brand Core competitiveness, Zhejiang Satellite TV will focus on creating a “human breath”, “Art: 30 degrees north latitude”, “South Song” and other humanities programs. This article starts with the historical track of the TV documentary, and analyzes the opportunities and challenges that the Zhejiang TV documentary program faces in order to look forward to the future direction of the domestic documentary film.