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先进的理念《体坛周报》创刊于1988年7月,它的发展可以大致分为三个时期:1988-1991年是创业期。1992—1997年是高速成长期。1998至今是稳定成熟期。1998年开始,《体坛周报》真正成了全国体育报业的“老大”。1999年3月5日,由周刊改为一周双刊,增加了一个周五刊。周五刊的出现可谓是“一箭双雕”,既解决了时效问题,又加快了《体坛周报》的扩大再生产。更重要的是主动参与了与同类报纸的竞争。事实证明,周五刊的策划一举成功.3月5日一宣布,4月2日两刊便双双过百万。目前两刊每周稳定在260万份以上。
Advanced concept “Sports Weekly” was first published in July 1988, its development can be broadly divided into three periods: 1988-1991 is the start-up period. 1992-1997 is a period of rapid growth. Since 1998 is a stable maturity. Since 1998, “Sports Weekly” has truly become the “boss” of the national sports newspaper industry. March 5, 1999, Weekly magazine changed to a week, adding a Friday issue. The appearance of Friday’s publication can be described as “double-edged sword”, not only solve the problem of aging, but also speed up the expansion of Sports Weekly Reproduction. More importantly, it is actively participating in the competition with similar newspapers. As it turns out, the planning for the Friday issue was successful, and announced on March 5 that the two journals will both have over one million on April 2. The current two weekly stable at 2.6 million copies or more.