Interpretation of China's Cross-border E-commerce Regulation

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In China, cross-border e-commerce (short for “CBEC”) is a completely separate, official and state-sanctioned trade channel for imported goods. Unlike the general trade that requires strict compliance with Chinese cosmetic regulations, CBEC offers an excellent market access route for international cosmetic stakeholders to circumvent animal testing and mandatory general trade registration and notification requirements. Therefore, it is a fast track for overseas brands to try out the Chinese market.
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