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借助现有的分析工具和数据,零售业可以从小处着手,积少成多地获得可观收益零售业对于大数据并不陌生,事实上,他们正处在数据洪流的风口浪尖之上——从最初的搜索到最终的购买,每一笔交易的过程都在持续不断地产生数据。对于零售商而言,巨大的数据洪流常常让人无所适从,但其中也蕴藏着巨大的商机。IDC最近发布的一项由微软委托进行的研究表明,只要对采集到的数据进行更有效的整合、分析并加以充分利用,在未来四年内,全球各地的零售业将创造出940亿美元的新增收益——这可是一笔不容错过的“数据红利”。
With the available analytics and data, retailing can start small and grow with small gains Retailing is no stranger to big data, and in fact they are on the cusp of data flow - from the very beginning Of the search to the final purchase, every transaction process are continuously generated data. For retailers, huge data floods often make people feel at a loss, but also contains huge business opportunities. A recent IDC study commissioned by Microsoft shows that as long as the data collected is more effectively integrated, analyzed and fully utilized, retail over the world will generate $ 94 billion in the next four years Gains - This is a “data bonus” not to be missed.