无论在“VCD”还是在保健品领域,那些始作俑者几乎都没能站住脚。他们总是在完成了“仙人指路”的行为之后,便被其他人取而代之。那么是不是中小企业就不要推出新产品呢?不然。其一要做好知识产权的保护工作,即便是在中国知识产权保护极为混乱和低下时也应想方设法去完成;其二是不遗余力地寻找资金,这也是你能取胜的关键;最后,一旦实施,必须做得好、走得快!在中国企业的品牌战略中,想借助洋品牌发展和壮大自己品牌的例子比比皆是,可能像海尔一样真正把自己壮大起来的却寥寥无几。美加净——上海家化有限公司的著名品牌,在中国具有良好的信誉和广泛的市场。“美加净”产品的开发始于20世纪50年代,到80年代销售额就以每年30%的速度递增,“美加净”品牌已经在消费者心目中有了一定的知名度和地位。然而,当时上海家化的经营者并没有充分意识到“美加净”这个巨大的 Whether in the “VCD” or in the field of health products, almost all of those who did it failed to stand still. They have always been replaced by others after they have completed the “Fairy Way” behavior. So aren’t SMEs going to introduce new products? Otherwise. First, we must do a good job of protecting intellectual property rights. Even if the protection of intellectual property in China is extremely chaotic and low, we should also find ways to complete it. Second, we must spare no effort to find funds. This is also the key to your success. Finally, once it is implemented, Must do well, go fast! In the Chinese company’s brand strategy, if you want to rely on foreign brands to develop and grow your brand’s examples abound, it may be as true as Haier did not really grow up. The United States and Canada net - Shanghai Jahwa Co., Ltd. famous brand in China has a good reputation and a wide range of markets. The development of “Mega Canada” products began in the 1950s and sales in the 1980s increased at a rate of 30% per year. The brand “Mecca” has already gained a certain reputation and position among consumers. However, at that time, Shanghai Jahwa’s operators were not fully aware of the huge U.S. net