近年,国内房地产形势复杂多变,特别是2014年,市场竞争更加激烈,首钢地产处于三、四线城市的项目呈现供大于求局面,挑战异常严峻。首钢房地产公司认真研读政策,研判市场,主动进取,迎难而上,开创了较好的经济发展局面:实现新开工面积21.8万平方米,销售收入24.66亿元,利润4.12亿元,销售利润率为16.7%,超额完成总公司下达的3.6亿元的利润目标,为总公司做出了贡献,也为做实首钢房地产板块积蓄了能力。 In recent years, the situation in domestic real estate has been complicated and volatile. Especially in 2014, the market competition is even more fierce. The projects of Shougang Group in tier-3 and tier-4 cities have seen oversupply and the challenges are extremely serious. Shougang Real Estate Company carefully studied the policies, judged the market, take the initiative to enterprising, facing the difficulties, and created a good economic development situation: to achieve a new construction area of ​​218,000 square meters, sales revenue 2.466 billion yuan, profit 412 million yuan, sales profit margin 16.7%, exceeding the target of 360 million yuan issued by the head office to make a contribution to the head office, but also for the realization of Shougang real estate sector has accumulated the ability.