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高企的库存、大肆扩张以及代理批发模式,让中国本土体育运动品牌陷入了从未有的艰难境地。继李宁公司于2012年9月关闭其在香港的唯一一家分店后,匹克在港交所公布的数据显示其2012年前三季度共关闭门店上千家,利润也同比大减。另外,安踏体育、美特斯邦威等门店也停止扩张步伐,门店逐渐减少。当前许多企业出现危机的根源在于,企业仍将自己看成是传统的制造企业,没有适应新形势变化的需求,没有果断将自己由传统制造领域向制造服务业
High inventory, wanton expansion and agency wholesale model, so that China’s local sports brand into a never-ending difficult situation. Following Li Ning’s closure of its only branch in Hong Kong in September 2012, Peak’s data released on the Hong Kong Stock Exchange revealed that in the first three quarters of 2012, it closed a total of more than 1,000 stores, with a sharp year-on-year decrease in profits. In addition, ANTA Sports, Metersbonwe and other stores also stopped the pace of expansion, the store gradually reduced. At present, many enterprises have a crisis rooted in the fact that enterprises still regard themselves as traditional manufacturing enterprises and have not met the needs of the new situation and have not decisively changed themselves from traditional manufacturing to manufacturing services