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应用卫星产业是国家战略性高技术产业,实现商业化运营是其主要的发展方向,而不断加深卫星产品在经济社会领域应用的扩散程度是实现这一目标的关键环节.以中巴地球资源卫星影像产品为分析对象,将产品采用理论和扩散理论进行有效融合,建立基于采用行为理论的影像产品扩散研究框架,运用实际调研数据,构建了结构方程模型,验证了应用卫星产品扩散的主要影响因素及其影响机制.研究结果既为扩散理论奠定了微观基础,又对促进我国应用卫星的产业化发展具有现实的指导意义.
The application of satellite industry is a national strategic high-tech industry, and its commercialization is its main development direction, and the deepening application of satellite products in the economic and social fields is the key to achieving this goal. Taking the China Earth Resources Satellite The image product is the object of analysis, the product is fused effectively by theory and diffusion theory, and the research framework of image product diffusion based on behavior theory is established. Using the actual research data, the structural equation model is constructed and the main influencing factors of satellite product diffusion are verified And its impact mechanism.The results of the study not only laid the micro-foundation for the diffusion theory, but also had a realistic guiding significance for promoting the industrialization development of China’s applied satellites.