编者按2016年暑期档共有96部新片上映,收获123亿元票房,与2015年同周期基本持平。这与2003—2015年一直保持的35%以上票房增幅相比,成绩表现似乎暗淡。2016年1—3月,电影票房还出现井喷式增长,但是4月份以来,月票房与2015年同期相比出现了两次票房负增长,4月票房产出31.2亿元,同比出现较大幅度下滑,5月产出31.9亿元,同比出现负增长,6月产出39.01亿元,仅增长16.2%。原是票房产出大户的暑期档,票房成绩也不尽如人意。7月产出45.15亿元,同比降幅达18%,8月产出40.53亿元,增幅不足12%。这几乎是近年来前所未有的。按目前来看,假使国庆档、贺岁档市场发力,似乎也无法像先前社会媒体和其他各 According to the editor’s note, a total of 96 new films released in the summer of 2016 have been rewarded with a gain of 12.3 billion yuan at the box office, basically the same as the same period in 2015. Compared with the more than 35% of box office receipts maintained in 2003-2015, the performance seems to be bleak. In January-March 2016, the movie box office also saw a spurt of growth. However, since April, box office receipts doubled from the same period in 2015, with 3.12 billion yuan in box office in April, a sharp drop from the same period of the previous year. Output of 3.19 billion yuan in May, a year-on-year negative growth, output of 3.901 billion yuan in June, an increase of only 16.2%. The original box office output summer stalls, box office results are not satisfactory. Output of 4.515 billion yuan in July, a year-on-year decrease of 18%. Output of 4.053 billion yuan in August, an increase of less than 12%. This is almost unprecedented in recent years. For the time being, if the National Day and Lunar New Year stalls exert their power, it seems that they can not seem to be as social media as before and others