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随着网络时代的到来,人们可以通过网络随时随地地和世界进行信息的交流。依托网络产生了微博,博客,空间,论坛等多种新媒体,其中,微博因其传播的广度与速度成了人们生活中不可或缺的一种信息交流途径,微博营销也从微博这一媒介中应运而生。本文从微博营销的特点出发,总结企业进行微博营销的具体方法,为企业进行微博营销提供一些参考和建议。
With the advent of the Internet age, people can exchange information with the world anytime, anywhere through the Internet. Rely on the network generated a variety of new media such as microblogging, blogs, space, forums, etc., of which, the spread of microblogging because of its breadth and speed has become an indispensable means of information exchange in people’s lives, microblogging marketing from the micro Bo this media came into being. Based on the characteristics of Weibo marketing, this article summarizes the specific methods for the company to conduct Weibo marketing and provides some references and suggestions for the enterprises to carry out Weibo marketing.