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为调动社会各界参与公益广告活动的积极性,拓展广告创意思路,国家工商局在前两年开展“主题公益广告月”的基础上,今年将对公益广告活动进行重大改革。4月7日,国家工商局广告司发出《关于开展公益广告活动的通知》,对今年活动的形式、发布和评奖办法作出具体规定。
In order to mobilize the enthusiasm of all walks of life in participating in public service advertising activities and to broaden the creative thinking of advertising, on the basis of carrying out the “theme public service advertising month” in the previous two years, the SAIC will carry out major reforms to public service advertising activities this year. On April 7, the Advertising Bureau of the State Administration for Industry and Commerce issued the Notice on Carrying Out Public Service Advertising Campaign, setting specific rules on the form, release and awarding methods of this year’s activities.