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一直很佩服三角轮胎,这家来自山东老家的企业如此不折不挠地支持卢宁军参加达喀尔拉力赛,耗费巨大在所不惜。去年三角与统一润滑油联手合作,今年则是独家冠名赞助,这也意味着更加巨额的花费。而据记者了解,2008年的达喀尔,三角轮胎将有更大的手笔。三角出手如此阔绰的背后,无疑是卢宁军参加达喀尔所带来的巨大效应。刘斌、卢宁军回国后,他们的达喀尔“比赛”还没有结束:他们还要在国内众多媒体面前进行一番没有硝烟的战争。如何面对媒体讲述他们的达喀尔?连续几天的访谈,如何让不同的媒体都有新鲜感?如
Always admire Triangle tires, the hometown of Shandong enterprises so indefatigably support Lu Ningjun to participate in the Dakar Rally, at a great cost. Triangle cooperation last year with the United Oil, this year is the exclusive title sponsorship, which also means more huge spending. According to report, according to the reporter, 2008 Dakar, Triangle tires will have more handwriting. Behind the Triangle shot so generous, it is undoubtedly Lu Ningjun Dakar brought great effect. After Liu Bin and Lu Ningjun returned to China, their Dakar “race” is not over: they have to carry on some non-smoking war in front of many domestic media. How to confront the media about their Dakar? Interview for several days, how to make different media have a fresh feeling?