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随着市场竞争形势的日趋尖锐,苏州大中型零售商业行业长久延续着的“只有开门没有倒闭,只有赚钱没有赔本”的神话已经破灭。风光、九胜、大成、金陵金利来、中兴友谊等一批商场(厦)先后停业,其余的也大多辉煌不再。1997年,金市商场单位营业面积年零售额为8444元,比1995年的9147元下降703元,比1990年的9203元下降759元。销售的减少意味着大中型零售商业市场份额的萎缩。之所以
With the increasingly sharp competition in the market, the myth of the “large, long-term, open, unprofitable, and profitable” campaign has long shrunk in Suzhou’s large and medium-sized retail industry. Scenery, Jiusheng, Dacheng, Jinling Jinlilai, Zhongxing Friendship and a number of shopping malls (Xiasha) have been closed down, and the rest are mostly no longer brilliant. In 1997, the retail sales per unit area of the gold market malls was 8,444 yuan, a decrease of 703 yuan from 9,147 yuan in 1995, a decrease of 759 yuan from 9,203 yuan in 1990. The decrease in sales means that the market share of large and medium-sized retail businesses has shrunk. The reason