随着医疗技术的飞速发展，医改的不断深入，医院将逐渐被推向市场。为适应市场经济的需要，各家医院纷纷打出宣传牌，利用媒介向社会推销自己。正确选择和运用传播方式和技巧，不仅能使医院宣传工作达到事半功倍的效果，也可为医院扩大影响争取更大的市场份额。本文试对大众传? With the rapid development of medical technology and continuous deepening of medical reform, hospitals will be gradually introduced to the market. In order to meet the needs of the market economy, various hospitals have launched publicity cards and used the media to market themselves to the society. The correct choice and use of communication methods and techniques can not only make the hospital’s publicity work more effective, but also increase the market share for the hospital’s expansion. This article tries to pass on the masses?