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当今旅游业已经和石油业、汽车业并列被称为世界三大产业.具有“无烟产业”和“永远的朝阳产业”的美称.它是当今世界经济发展最快的产业之一,具有关联度高、带动性强、市场扩张力大等特点。发展旅游业不仅有利于提高人民的生活质量.改善生活环境,而且有利于进行对外交流与合作,优化产业结构.拉动经济发展。旅游电子商务正是为了满足旅游市场的发展要求.顺应旅游战略创新的趋势.探索新的旅游业务模式应运而生的产物。虽然电子商务运用于旅游业刚刚十年的时间,但是其发展势头十分强劲。建设有特色的、个性化的旅游电子商务.可以降低成本、提高效率.寻求新的利润增长点。这样对于电子商务在旅游业中的应用之分析就显得尤为重要。
Today’s tourism industry has been called the world’s top three industries alongside the petroleum and automotive industries and has the reputation of “smoke-free industry” and “eternal sunrise industry.” It is the fastest-growing industry in the world today First, with a high correlation, strong driving force, market expansion and so on. The development of tourism not only helps improve people’s quality of life, improves living environment, but also facilitates foreign exchange and cooperation, optimizes industrial structure and stimulates economic development. Tourism e-commerce is precisely to meet the requirements of the development of the tourism market.Conform to the trend of tourism strategy innovation.Explore the new tourist business model came into being. Although e-commerce has been used in tourism for just ten years, its development momentum is very strong. The construction of distinctive and personalized travel e-commerce can reduce costs and increase efficiency, and seek new profit growth points. This analysis of the application of e-commerce in the tourism industry is particularly important.