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近几年来,医疗广告违法问题一直比较突出,违法率居高不下,已引起社会各界强烈不满。 医疗广告直接关系到广大人民的切身利益和生命安全。为从根本上制止违法医疗广告,国家工商局曾于1998年专门下文,决定对医疗广告实行“发布内容格式化”;并要求医疗广告内容仅限于医疗机构名称、诊疗地点、从业医师姓名、技术职称、服务商标、诊疗时间、诊疗科目、诊疗方法、通信方式及医
In recent years, the issue of violations of medical advertisements has been relatively prominent, and the high rate of illegality has caused strong dissatisfaction among all sectors of society. Medical advertisements are directly related to the vital interests and life safety of the broad masses of people. In order to fundamentally stop illegal medical advertisements, the State Administration of Industry and Commerce had specifically decided in 1998 to “publish content format” for medical advertisements; and requested medical advertisement contents to be limited to medical institution names, treatment locations, names of practitioners, and technology. Title, service mark, diagnosis and treatment time, diagnosis and treatment subjects, diagnosis and treatment methods, communication methods and medical