2011年腾讯公司推出微信后,因其应用成本低,使用操作简单便利,成为现代人们工作生活中最常见的平台。同时,为博物馆的宣传发展注入新的生命力,如何利用微信这个平台更好地服务于大众,本文以昆明市博物馆为例,试着就此思考与探索,为博物馆的宣传工作开拓一条新思路。 After Tencent launched WeChat in 2011, it has become the most common platform in modern people’s work and life because of its low cost of application and simple operation and convenience. At the same time, we should inject new vitality into the publicity and development of the museum and how to use the platform of WeChat to better serve the public. Taking Kunming Museum as an example, this article tries to think and explore this and opens a new idea for the publicity of the museum.