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随着计算机网络、个人移动终端的不断发展,媒体格局也随之发生了巨大的变化,从而给传统媒体带来了激烈的挑战。面对这样的情况,电视媒体应充分依托传统媒体资源,不断创新经营模式,以兼收并蓄的姿态在新媒体环境下谋求发展。文中首先就县级电视台新闻节目在新媒体环境下面临的困境进行了分析,然后就新媒体环境下县级电视台新闻节目的突围路径展开了探讨。
With the continuous development of computer networks and personal mobile terminals, the media landscape has also undergone tremendous changes, bringing with it drastic challenges to traditional media. Faced with such a situation, the television media should fully rely on traditional media resources, innovate its business model and pursue development in a new media environment in a concerted manner. First of all, the article analyzes the predicament of the county television news program in the new media environment and then discusses the breakout path of the county television news program in the new media environment.