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结合“两型社会”内涵与游客自身的旅游需求,从游客认知的角度,用探索性因子分析得出两型乡村旅游地具备资源节约性、情感愉悦性、标示牌环保性、理念两型性、商品绿色性、景观生态性、设备智能化7个特征,并通过再次发放问卷,用验证性因子构建了两型乡村旅游地特征7要素模型。根据两型乡村旅游地特征的7要素模型,提出了两型乡村旅游地建设的7点建议。
Combined with the connotation of “two-oriented society” and tourists ’own tourism needs, from the perspective of tourists’ cognition, it is found that the two types of rural tourism destinations have resource-saving, emotional pleasure and environmental protection Two types of green products, green products, ecological landscape, equipment intelligence seven features, and again by issuing questionnaires, with the verification factor to build a two-type rural tourism features seven elements model. According to the seven-factor model of the characteristics of two types of rural tourism destination, seven suggestions on the construction of two types of rural tourism destination are proposed.