作为一种旅游产品类别,乡村旅游独特的吸引力在哪里呢?笔者认为,不妨从消费者的角度来看一看。从乡村旅游的消费者群体分析,参与乡村旅游的游客大致可分为两大类,一类是没有乡村生活经历的人们出于好奇的目的,展开的体验之旅;另一类是有过乡村生活经历的人出于怀旧的目的,展开的寻根之旅。无论是 As a tourist product category, the unique appeal of rural tourism where? I think, may wish to look from the consumer point of view. From the analysis of the consumer groups in rural tourism, tourists who participate in rural tourism can be divided into two broad categories, one is the experiential journey of people who do not have the experience of rural life for curiosity purposes; the other is the experience of rural Life experience for the purpose of nostalgia, launched a root-savvy journey. Whether it is