论文部分内容阅读
自古就有英雄莫问出处的说法。几经风雨,“自然堂、美肤宝、珀莱雅与丸美”的专营店渠道G4阵营格局形成。在2012年,业界传说专营店黄金十年已经终结。跨国品牌“玉兰油、欧莱雅、妮维雅”却拍马过来逆流而上,针对这个业态开发专项产品系列对口供应,将专营店渠道由补充地位提升为战略地位。现在看来,跨国品牌没有讨到任何便宜,G4乃至G8仍然是当仁不让的主角。究其本质,不怪乎本土品牌更“懂”这块细分市场,市场执行更细致
Since ancient times there is a hero Mo asked sources. After several trials and hardships, “Nature Hall, skin beauty treasure, Polaiya and Marmi” franchise channel G4 camp formation. In 2012, the industry legend franchise stores gold decade has ended. Multinational brand “Olay, L’Oreal, Nivea ” but flashed upstream against the flow, in response to the format of development of specialty products counterparts supply, the franchise stores channel from a supplementary status to a strategic position. It now appears that multinational brands did not find any cheap, G4 and G8 is still doing my part. Its essence, do not blame local brands more “understand ” this market segment, the market more detailed implementation