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在当今社会平面广告设计以其实用性和艺术性正在迅速拓展,已经成为传媒的重要手段。现代平面广告设计是工业社会时代普遍采用的广告传播形式,它遵循现代主义的审美原则,注重表达的规范性、虚实的连贯性和逻辑的合理性。抽象平面广告设计则不同,主要强调广告设计的意识形态作用。抽象平面广告设计遵循时尚的运作程序,采用平面构成化的艺术制作方式,来实现传媒的目的,获得更好的经济与社会效益。
In today’s social print ads design to its practicality and artistic is rapidly expanding, has become an important means of the media. Modern print advertising design is a form of advertising communication commonly used in industrial society. It follows the aesthetic principles of modernism, emphasizes the normativeness of expression, the consistency of the actual situation and the rationality of logic. Abstract print ads are different designs, the main emphasis on advertising design of the ideological role. Abstract graphic advertising design to follow the fashion of the operating procedures, the use of planar composition of the art of production, to achieve the purpose of the media, access to better economic and social benefits.