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广告,包括公益广告,它存在的唯一理由就是商业化;足球,特别是皇马足球,离开商业运作,就一天也没法活。于是,广告与足球的亲密接触,产生了“三位一体”的品牌效益——球星品牌、俱乐部品牌和企业(产品)品牌。于是,先是世界杯,后是甲A,再是皇马“进球”中国和“开发”亚洲市场,足球与足球的故事被演绎成更新和更多的版本,广告与广告品牌效益被点化为更精密和更精彩的幻影——有人一头雾水,有人点石成金……
Advertising, including public service ads, the only reason for its existence is commercialization; football, especially Real Madrid football, left the business operation, can not live a day. As a result, advertising and football intimate contact, resulting in the “Trinity” brand benefits - star brand, club brand and business (product) brand. Thus, the first World Cup, followed by A, then Real Madrid “goal” of China and “development” of the Asian market, football and football story was interpreted as updated and more versions, advertising and advertising brand benefits were turned into more Sophisticated and more exciting phantom - someone confused, someone made of stone ...